January 2024

In today’s rapidly evolving business landscape, cash-only establishments may unknowingly be leaving substantial profits on the table. This article sheds light on why cash-only businesses stand to benefit immensely from embracing card payment solutions like Dojo Go. The Decline of Cash Usage As the digital age continues to reshape consumer behaviours, the use of cash is steadily declining. According to recent studies by the British Retail Consortium (BRC) which can be found here – CARD USE SOARS TO 90% OF RETAIL SPENDING , a significant portion of consumers now prefer card payments over cash, citing convenience and security as their primary reasons. This shift has profound implications for businesses that solely rely on cash transactions. Potential Customer Attrition Consider a scenario where a potential customer walks into a cash-only establishment without any cash on hand. Faced with the inconvenience of having to search for an ATM or reconsidering their dining or shopping choice altogether, some customers may simply decide to leave. This missed opportunity could result in a loss of revenue for the business. Increased Spending with Card Payments Studies have consistently shown that customers tend to spend more when using cards as opposed to cash. The psychology behind this phenomenon is rooted in the perceived separation between the transaction and actual money. When customers use cards, they are often more willing to make impulse purchases and order additional items. This boost in average transaction value can significantly impact a business’s profitability over time. The Cost-Effectiveness of Card Terminals Contrary to popular belief, acquiring a card terminal like Dojo Go is not an expensive endeavour for businesses. These terminals are designed to be cost-effective and offer a high return on investment. In fact, when accounting for increased revenue, reduced cash handling costs, and improved customer satisfaction, businesses that embrace card payment solutions often find them to be a prudent financial decision. Proven Benefits of Card Payment Solutions Numerous case studies and industry reports attest to the financial benefits of adopting card payment solutions. Businesses that have made the transition from cash-only to accepting cards typically experience higher profitability, increased customer retention, and improved overall customer satisfaction. In conclusion, the era of cash-only business operations is gradually fading into the past. Embracing card payment solutions like Dojo Go is not only a prudent decision but also a strategic one that can lead to increased profits, enhanced customer experiences, and long-term sustainability. Don’t miss out on the opportunities that card payments can bring to your business.

In an era dominated by digital transactions and instant gratification, tradespeople, including plumbers and electricians, may be losing out on substantial business by not embracing the convenience of card payments. The traditional method of invoicing for bank transfer payments can lead to significant delays in settling invoices, resulting in cash flow issues that could have been avoided with the adoption of card payment solutions. One of the primary drawbacks of relying on bank transfers is the considerable backlog in unpaid invoices. It’s not uncommon for invoices to take days, weeks, or even months to be settled, creating a ripple effect that negatively impacts the cash flow of any business. The delay in receiving payments can hinder the ability to cover immediate expenses and invest in necessary tools and equipment for the job. Enter Dojo Go, a revolutionary card terminal solution that allows tradespeople to accept card payments on the spot. Unlike traditional methods that rely on the client initiating a bank transfer, Dojo Go ensures that payments are settled and in the merchant’s account the next morning. This not only improves cash flow but also reduces the administrative burden of chasing unpaid invoices. One key advantage of adopting card payments is the increased likelihood of securing business from clients who may not have cash readily available. In today’s cashless society, many people prefer the convenience and security of credit card transactions. By advertising card payment options, tradespeople can appeal to a broader client base, capturing those who are more inclined to use services that offer the flexibility of spreading payments. Moreover, during a call-out where additional work or materials are required, clients may find themselves in a situation where they lack the immediate funds. However, with a credit card in hand, they have the flexibility to authorize additional charges for the services rendered. This scenario not only benefits the tradesperson by expanding the scope of services but also provides clients with a convenient solution to cover unexpected expenses. Contrary to viewing card payments as an added cost, it’s crucial for tradespeople to recognize them as a strategic investment. Dojo Go, in particular, stands out as a must-have card terminal for any trade professional. Its seamless integration into the workflow ensures a hassle-free transaction experience for both the tradesperson and the client. As a tradesperson embracing card payments is more than just a modern convenience, embracing card payments is more than just a modern convenience—it’s a business-savvy move that can significantly impact the profitability and sustainability of trades services. By leveraging the advantages of card payments through solutions like Dojo Go, tradespeople can streamline their financial processes, enhance customer satisfaction, and ultimately unlock the full potential of their business.