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March 2024

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𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: 𝐖𝐡𝐲 𝐁𝐚𝐫𝐛𝐞𝐫𝐬 𝐒𝐡𝐨𝐮𝐥𝐝 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐂𝐚𝐫𝐝 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬

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Have you ever noticed that many barbers operate on a cash-only basis? It’s a trend that has persisted over the years, and while there might be various reasons for it, it begs the question: Are they missing out on potential revenue and clients by sticking to cash? 𝐓𝐡𝐞 𝐂𝐚𝐬𝐡-𝐎𝐧𝐥𝐲 𝐂𝐨𝐧𝐮𝐧𝐝𝐫𝐮𝐦: Barbers, as a group, seem to have a preference for cash transactions, and understandably, change can be daunting. However, it’s crucial to examine whether this long-standing tradition is affecting their bottom line. 𝐌𝐢𝐬𝐬𝐞𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Consider this: How many potential clients have walked past a barbershop simply because they didn’t have cash on hand? Or perhaps the nearest ATM was too far away or out of order? In such cases, these clients may have opted for a competitor that accepted card payments. The result? Missed business opportunities. 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐂𝐡𝐚𝐧𝐠𝐞: Barbers who have made the switch to card payments have witnessed a transformation in their revenue streams. By accepting cards, they open the door to additional income, not to mention the convenience it offers their clients. Many customers who used to carry only the exact cash for a haircut now find themselves indulging in additional services and purchasing grooming products—all made possible through card transactions. 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭 𝐂𝐚𝐫𝐝 𝐓𝐞𝐫𝐦𝐢𝐧𝐚𝐥𝐬: An Investment, Not a Cost: One might wonder if acquiring merchant card terminals incurs an additional expense. In reality, it’s a business investment. These terminals don’t just facilitate payments; they unlock the potential for growth and profitability. It’s a small change that can lead to significant returns. In conclusion, the world is evolving, and so are consumer preferences. Barbers who embrace card payments are not only staying relevant but also expanding their client base and boosting their revenue. The convenience of card transactions is undeniable, and the benefits extend to both the barbershop and its customers. It’s time for barbers to rethink their payment methods and discover the untapped potential that card payments can offer. Don’t miss out on the opportunity to take your business to the next level.

Dojo Go
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Elevating SMB Transactions: The Quest for the Ideal Card Terminal

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In our rapidly evolving marketplace, small to medium-sized businesses (SMBs) are in dire need of effective and reliable payment solutions to stay competitive. A suitable card terminal not only simplifies transactions but also amplifies the customer experience, paving the way for substantial growth. Amidst a sea of choices, distinguishing the right one can seem overwhelming for entrepreneurs. Yet, in this diverse market, Dojo Go emerges as a standout for its innovation and ease of use. The Ascendancy of Dojo Go: Transforming SMB Transactions Created by Dojo, the Dojo Go card terminal is redefining transaction management for SMBs. Its attractive design, intuitive interface, and comprehensive functionality position it as the prime choice for businesses intent on upgrading their payment processing. Dojo Go’s integrated system and top-tier security protocols ensure each transaction is not only smooth but also secure. Beyond its basic function, Dojo Go is designed to foster business growth, offering insights and analytics that help business owners make smarter decisions. Tailorable to meet specific business requirements, it provides unparalleled efficiency and performance. Selecting the Ideal Payment Partner In the quest for the best payment solution, the guidance of a seasoned expert is invaluable. Enter Adam, The Payment Solution Guy, a recognized Dojo reseller dedicated to assisting SMBs in achieving excellence in their payment processes. Adam’s expertise and commitment to his clients’ prosperity make him an indispensable ally. Adam’s role transcends that of a mere reseller; he’s a strategist and growth specialist. His comprehensive understanding of Dojo Go’s features allows him to customize solutions that yield real benefits. From setup to continuous support, Adam is focused on leveraging the payment system to facilitate ongoing business success. Weighing the Alternatives: From Worldpay to Square While Dojo Go is a formidable contender, understanding the landscape requires considering other key players like Worldpay, Elevon, TakePayments, Sumup, and Square, each offering unique benefits: Each competitor brings something to the table, but Dojo Go’s comprehensive approach to efficiency, security, and business growth makes it the top pick for SMBs. Conclusion Choosing the correct card terminal is a pivotal decision for SMBs eager to excel in the current economy. With its forward-thinking technology and the expert backing of Adam, The Payment Solution Guy, Dojo Go distinguishes itself as the premier option for small to medium-sized enterprises. By embracing Dojo Go, business owners can unlock new growth avenues, optimize their operations, and soar to new heights of achievement.

A man standing outside a post office, smiling slightly as he looks off to the side. The post office has a red circular sign with white lettering and is flanked by large windows and automatic doors with yellow and black caution stickers. The man is bald, wears glasses, and is dressed in a blue striped, button-up shirt. The background is softly focused, highlighting the subject in the foreground
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Revolutionizing Retail: Dojo’s Payment Solutions Propel MACE Stores into a New Era of Efficiency

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Revolutionizing Retail: Dojo’s Payment Solutions Propel MACE Stores into a New Era of Efficiency For half a century, MACE stores have stood as pillars of convenience and reliability across Northern Ireland. With about 100 stores under the Musgrave Retail Partners umbrella, MACE has become synonymous with quality, value, and community-centric retailing. Among these, five stores in Belfast, managed by Chris O’Reilly and his business partner, have recently experienced significant operational improvements, thanks to Dojo’s cutting-edge payment solutions. “Initially skeptical about switching from our previous provider, a vendor’s recommendation led us to explore what Dojo could offer,” Chris recalls. “Dojo’s technology not only promised integration and efficiency but also delivered on its promise with a 30-day risk-free trial that completely won us over.” A Leap into Efficiency Chris was astounded by the technological leap Dojo offered. “The 4G backup and the overall user experience were just the tip of the iceberg. Dojo’s terminals provided a noticeably slicker and quicker service, which was exactly what our fast-paced store environment needed.” Tackling Transactional Losses Head-On Before Dojo, transactional delays and errors contributed to significant shrinkage, with Chris noting a loss of about £100 weekly. “Our old system was a breeding ground for human error, leading to unnoticed declined payments and resulting in lost revenue,” he explains. Dojo’s solution was to offer machines that are 50% quicker than the industry average and fully integrated with the tills, reducing shrinkage by 75% and saving nearly £4,000 annually. Exceptional Customer Service Switching to Dojo also meant experiencing superior customer service. “The difference was night and day. Dojo’s 24/7 UK-based customer service team is not just responsive but genuinely helpful, making our operations smoother and our staff happier,” says Chris. Networking and Durability: A Smarter Approach The flexibility of Dojo’s system allowed for creative solutions, such as networking one card reader between two lanes, enhancing operational efficiency. Moreover, the durability of Dojo’s fixed devices reduced the frequent damage seen with handheld units, ensuring all lanes stayed open and operational. Empowering Management with the Dojo App The Dojo app has been a game-changer for Chris, allowing him to monitor transactions and store performance in real-time from anywhere. “It’s a seamless experience. I can keep an eye on our cash flow and daily revenue without being physically present, which is invaluable for managing multiple locations.” Conclusion For MACE stores, embracing Dojo’s payment solutions was more than an operational upgrade; it was a transformation into more efficient, customer-friendly, and financially secure retail operations. “Dojo hasn’t just provided us with advanced payment technology; it has redefined how we manage transactions, customer interactions, and overall store efficiency. It’s a partnership we value deeply,” Chris concludes.

Dojo Go
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Unlocking Efficiencies: Dojo’s Impact on a Dynamic Restaurant Group

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Darioush Shahidi’s journey in the hospitality industry is one of dedication and passion. Starting his career in hotels at 16, he later transitioned to restaurant management before stepping into the role of Operations Manager at Lucia Restaurants in early 2019. Over four years, he has worked closely with the company’s directors, overseeing marketing, finances, operations, and spearheading numerous hires across the organization. Today, Lucia Restaurants boasts five locations, with a sixth on the horizon. The Lucia brand, which debuted in York 14 years ago, has expanded to Harrogate and Beverley, while The Cut & Craft delights diners in York and Leeds, with plans to open in Manchester. “In our lean operation, my role demands a hands-on approach. Our drive to expand has meant moving beyond the traditional 9-5, aiming to delegate responsibilities while staying deeply involved.” Streamlining Operations with Dojo In the fast-paced world of hospitality, time is a luxury that Darioush and his teams often found themselves short of. The adoption of Dojo’s integrated payment solutions across their restaurants has not only optimized their financial operations but also freed up invaluable time. “Dojo has revolutionized how we handle transactions, significantly speeding up the payment process and enabling quicker table turnovers—a vital aspect in the bustling environment of our restaurants. This efficiency allows us to focus on delivering exceptional customer experiences, saving us approximately 10 hours a week collectively.” Leveraging Real-time Data for Precision The Dojo business app, combined with its seamless till system integration, has streamlined operations further, making transaction and revenue tracking effortless and significantly reducing the instances of payment discrepancies. “Transitioning to Dojo has markedly reduced our weekly discrepancies from £60-£80 to virtually negligible amounts, a 90% reduction. This efficiency means we can swiftly address any potential issues without the lengthy resolution processes we previously faced.” Enhancing Training with Dojo Go Epos Integration Implementing Dojo has also transformed the training process for new staff, making it quicker and more efficient. The system’s intuitive design allows new hires to seamlessly handle transactions, with the ability to link transactions to employees, facilitating easier monitoring and quicker issue resolution. “Dojo’s influence on our operations has been transformative, elevating our efficiency and operational effectiveness. Their responsiveness to feedback and commitment to innovation make them an indispensable partner in our growth journey. For us, Dojo is more than a payment provider; it’s a key to our continued success and efficiency.” Darioush’s story with Lucia Restaurants highlights the profound impact that the right payment solutions can have on the efficiency and profitability of hospitality businesses. By embracing Dojo’s cutting-edge technology, the group has not only saved significant time and money but has also set a new standard for operational excellence in the industry.

How Dojo increased revenue by £1,000 a month for coffee shop group Neev + May
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The Dojo Difference: Elevating Neev + May’s Coffee Experience and Profits

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In the realm of UK’s bustling coffee culture, where a daily consumption of 98 million cups underscores a vibrant and competitive landscape, standing out requires more than just a good brew. For Neev + May, a coffee shop group with roots in Camden since 2009 and now flourishing in Ladbroke Grove, Balham, and Croydon, the leap to success hinged on three pillars: exceptional coffee, impeccable service, and strategic gains in operational efficiency. Transitioning to Dojo for their cashless transactions, which account for 95% of all sales, marked a pivotal move for Neev + May. This switch wasn’t just about upgrading their payment systems; it was about refining the entire customer experience from order to sip. Front-End Speed, Back-End Brilliance The introduction of Dojo to Neev + May’s operations brought about a transformative change in how transactions were handled. The sluggish pace of the old terminals was replaced by Dojo’s swift processing, significantly reducing queue times and allowing staff to focus more on customer engagement than on waiting for transactions to conclude. This efficiency not only pleased customers but also led to an uptick in sales, with Parekh, the owner, observing a 25% increase in turnover at peak times, translating to an additional £1,000 per month across the three locations. Reducing Errors, Maximizing Profits Previously, manual entry on terminals was prone to costly errors, such as charging £0.50 for a £5.00 coffee. With Dojo, the direct integration between the till and the card machine eradicated these mistakes, safeguarding revenue and ensuring accuracy in every transaction. Insightful Analytics for Strategic Management Dojo’s app and dashboard have become indispensable tools for Parekh, offering real-time insights and analytics across all locations. This visibility allows for effective management from afar, keeping Parekh in the loop with every aspect of his business. The system’s ability to monitor stock levels automatically also streamlines inventory management, freeing up staff to focus on what they do best—serving great coffee. Beyond Payments: A Partnership for Growth In a sector where small businesses often feel overlooked, Dojo stands out by offering Neev + May the kind of support typically reserved for larger enterprises. This partnership extends beyond transaction processing to encompass responsive communication and a genuine investment in their success. For Neev + May, Dojo is more than a service provider; it’s a collaborator in their journey towards exceeding their business aspirations. Conclusion For Neev + May, choosing Dojo was a strategic decision that went beyond the technical aspects of payment processing. It was about enhancing the overall customer experience, improving operational efficiency, and building a partnership based on mutual respect and support. As the coffee shop landscape continues to evolve, Neev + May’s story serves as a testament to the power of embracing innovative solutions like Dojo to stay ahead in a competitive market.

American Express welcomes more UK merchants and continues ‘Shop Small’ campaign
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Expanding Horizons: American Express’s Growing UK Merchant Network and the Strengthening of the ‘Shop Small’ Initiative

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In an impressive move signaling growth and inclusivity, American Express has recently broadened its UK merchant network, adding thousands of new locations where the American Express Card is now welcome. This expansion is a significant boon for cardholders, opening up a plethora of new shopping venues across the nation. In a notable development within the retail domain, American Express has inked acceptance agreements with the renowned discount retailer Savers, which boasts approximately 500 stores across the UK. In a similar stride, a vast number of convenience stores, including those under the Heron Foods, McColl’s, and Morrisons Daily brands, have joined the American Express family. These recent partnerships are part of a broader trend, as American Express continues to be embraced by a growing roster of businesses. This includes every major supermarket chain and notable names like B&M and Timpson earlier this year. Reflecting on this momentum, the total tally of UK locations accepting American Express has surged by nearly a third (30%) over the past year. Dan Edelman, Vice President and General Manager of UK Merchant Services at American Express, remarked on the expansion: “This year, we’ve bolstered our commitment to ensuring our Cardmembers can use their Amex Card across a wider array of shopping destinations. The increasing acceptance of American Express payments across the UK not only benefits our merchants by bringing in our loyal and high-spending Cardmembers but also enhances the shopping experience for our cardholders.” American Express is not just expanding its network; it is also deeply committed to supporting small businesses through its celebrated Shop Small campaign. This initiative aims to drive patronage to small merchants, encouraging consumers to support local economies. In the previous year, the Shop Small Offer successfully incorporated hundreds of thousands of local independent stores, rewarding American Express Cardmembers with a £5 statement credit for spending £15 or more (up to three times) at participating small businesses. Importantly, this offer is entirely funded by American Express, representing a substantial support gesture to merchants without any associated costs. As American Express continues to welcome more UK merchants and bolster the ‘Shop Small’ campaign, it’s clear that the company is dedicated not only to enriching the cardholder experience but also to supporting the backbone of the local economy – the small businesses.

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In the Swift Currents of Commerce: Unraveling the Myths of Card Payments with Dojo Go

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In the swiftly evolving commercial landscape, the adoption of card payments has transitioned from a luxury to a necessity for entrepreneurs aiming to remain competitive and cater to the changing preferences of their clientele. Yet, a fog of myths and misconceptions about card payment acceptance hampers some from embracing this secure and convenient payment avenue. It’s time to dispel these myths with insights from Dojo Go, illuminating the truth for business owners. Myth 1: Prohibitive Transaction Costs The myth looms large: card payments will bleed you dry with high transaction fees. Dispelling this, Dojo Go introduces business owners to competitive, transparent pricing structures, ensuring that accepting card payments is both economical and straightforward. Myth 2: The Labyrinthine Setup The fear of a setup akin to navigating a labyrinth deters many. Yet, Dojo Go’s streamlined, intuitive interface and its plug-and-play setup dismantle this myth. Business owners can leap into action swiftly, with next-day payment processing ensuring quick access to funds. Myth 3: A Gateway to Fraud The specter of fraud is a common deterrent. Contrary to this fear, Dojo Go fortifies businesses with top-tier fraud prevention tools, including cutting-edge encryption and authentication protocols, safeguarding both merchant and customer against illicit transactions. Myth 4: Customers’ Reluctance Towards Cards A persistent belief holds that customers cling to cash or other traditional payment methods, sidelining cards. However, Dojo Go’s card payment solutions answer the growing call for this convenience, offering a seamless checkout experience that fosters customer loyalty and encourages repeat business. Myth 5: The Cash Flow Conundrum Anxiety about card payments stifling cash flow due to delayed fund access is another myth that holds sway. Dojo Go challenges this with next-day payment processing, offering a lifeline for improved cash flow and timely capital access essential for efficient business operations. In the constantly adapting business arena, integrating card payments with Dojo Go is no longer optional but a cornerstone of a thriving business. By dispelling these myths and embracing the truth about card payments, entrepreneurs can make enlightened choices that propel their business and customer satisfaction forward. With Dojo Go, low rates, expedited funds access, unmatched fraud prevention, and more coalesce, providing a robust foundation for navigating the cashless economy’s waters.

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